Piñatex is a nonwoven material made from pineapple leaf fab. It is made from the raw material of the pineapple cellulose, which is the leftover residue from the fruit industry. Usually, this residue would go in the trash or would even burn, but because of this production process it is being used to create a vegan substitute for leather. This new textile can be a great option for your next line to increase sales.
Christmas comes earlier every year, doesn’t it?
We are currently amidst one of the most unusual holiday seasons as all retailers and businesses face unknown challenges due to COVID-19. Generally, holiday seasons are characterized by long-lines at retail stores coupled with breakthrough midnight Thanksgiving deals, and in-person gifting.
COVID-19 has impacted the way companies grapple with digital transformation. For some, companies have been investing in digital technology for cloud services and telecommuting. As a result, video software such as Zoom has been a prominent tool for meetings and events. Not only in business, but schools have also transformed their education programs online for the first time, and health services are conducting online screenings. COVID-19 highlights the need for digital transformation in such events and forecasts the future of business.
Consumers are stuck inside in their homes and winding down the days with social media apps. Although they are not able to shop at physical retail stores, online shopping has never been easier, and retailers need to take advantage of this opportunity. Tiktok is the best customer engagement during COVID-19 and will be the new way for retailers to engage with customers shortly.
Retail stores such as Macy's and Gap have suffered financial losses with COVID-19. Traditional retail stores failed to adapt to online platforms compared to Nike, which is mitigating COVID-19 losses smoothly. A New York Times article reports that Macy lost most of its sales after closing stores, and Gap furloughed nearly 80,000 store employees in the United States and Canada.
Retail giants are pausing inventory, and consumers are saving their money during the pandemic. Governments are allowing essential commodities to continue and planning to open retail stores in the future. Entrepreneur reported essential products to compose a small percentage in India’s online retail industry, which is around $60 billion. Logistics and production have halted, and companies are scrambling to solve this issue.
Sustainable fashion, as a concept, generated a tremendous buzz with consumers with climate change and textile worker rights. Fast-fashion will phase out with fashion companies focusing on environmental and humanitarian initiatives. COVID-19 paused the fashion community, and it is allowing brands to refocus on their goal for sustainable fashion in the future, as consumers are heading in this direction.
It is no mystery that retailers have struggled to utilize social media platforms for sales and leads. According to V12, 90% of social media users reach out to retailers. Most retailers recognize the influencing power of social media in areas of consumer retention and loyalty. In our digital age, traditional forms of advertisements are not enough, and retailers can increase profitability and consumer usage with social media data.
One of the most important basic necessities of man is clothing. Every human on Earth needs to put on clothes every day to cover their nakedness, both children and adults. This has made the production of clothes to keep increasing so as to meet the needs of man, and it has served as an advantage to humans as there are a lot of clothes are being produced every day.
There are so many ways influencers can help you in moving marketing brands, and some of these factors help in driving purchase choices and other things such as word of mouth. The truth is, getting an endorsement from an influencer goes a long way in building your brand and helping your retail clothing market.